It's impossible not to love the concept of doubleTwist, the all-devices-welcome quasi-iTunes music manager, but up to this point the software has been pretty barebones. Now, things are gettin' ser-i-ous: doubleTwist has a built-in music store, courtesy of Amazon.

To put this into context, doubleTwist debuted not just as an alternative music manager for people with or without Apple players, but as a giant, coded jab at iTunes, Apple, and the way they do business. After launch, DVD Jon, who created doubleTwist, spent a few months waging a small-scale PR war, hanging Apple-baiting banners in San Francisco and parodying their famous "1984" ad. With Amazon MP3 store integration, that ad's promise—to "bring you choice"—has come true, and it's worth a thousand PR stunts

As has been the case with every other aspect of doubleTwist, the music storefront looks like a simpler version of the one in iTunes. Navigation and searching are about as simple as they could be, as are downloads, which only take a few clicks. The whole experience will be familiar to anyone weened on Apple's bloated beast, apart from a few things: Amazon's album prices are often lower than iTunes', and of course, you can immediately sync any music you download—there's only music, by the way—to practically any device you own, be it a Pre, a BlackBerry, a Sandisk, an iPod, or whatever.

The first version is Mac-only and tied to Amazon's US store, but Windows (and international) versions are on their way. [doubleTwist via Techcrunch]

Tags: Alternative Music, Amazon, Beast, Blackberry, Doubletwist, Download Music, Dvd Jon, International Versions, Ipod, Itunes, Jab, Launch, Mdash, Mp3 Store, Music Manager, Music Store, Sandisk, Storefront, Stunts, Sync

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