Amazon | Cell Phone Tracking Blog

Posts Tagged ‘Amazon’

Blue Origin dishes more details on its Bezos-backed spacecraft

Saturday, May 5th, 2012

Blue Origin dishes more details on its Bezos-backed spacecraft

Blue Origin typically keeps pretty tight-lipped about its projects. The private space-travel firm claims it prefers to talk about what is has done, rather than what it hopes to do. As such, We recently heard about its “Space Vehicle” (that’s its actual name,) having completed wind-tunnel testing, and now the firm (partly funded by Amazon’s Jeff Bezos) has revealed a little more. The craft in question is a seven-seater, and it took 180 rigorous tests to get to the final design. Blue Origin has been working with NASA under the agency’s CCDev program, which awarded the firm $22 million to develop the project. Under the same initiative, Blue Origin is about to start testing on its BE-3 engine thrust chamber, which will help give the BE-3 rocket motor its 100,000 pounds of thrust. Once complete, this engine will be used in the company’s multi-launch vehicle, and is currently on the test stand at NASA’s Stennis Space Center, Mississippi. We’ll spare you the puns about it not being “rocket science.”

Blue Origin dishes more details on its Bezos-backed spacecraft originally appeared on Engadget on Sun, 06 May 2012 02:05:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceSpace  | Email this | Comments

 Mail this post

When to Buy a Mac [Dealzmodo]

Tuesday, May 1st, 2012

As we’ve proven before, scoring deals on Apple’s latest gadgets isn’t as hard as it seems. Despite Apple’s tight grip on prices, authorized resellers like Amazon, MacMall, and MacConnection frequently undercut Apple Store prices. More »


 Mail this post

Microsoft invests $300 million in new Barnes & Noble ‘strategic partnership’

Monday, April 30th, 2012

Image

Well, that’s an interesting end to all those legal tussles. Microsoft and bookseller Barnes and Noble have decided to buddy-up in the face of competitors like Amazon and Apple. The strategic partnership — Microsoft loves ‘em — would come in the form of a new Barnes and Noble subsidiary that deals with all things Nook, in addition to its education business. The bookseller would hold onto the lion’s share at 82.4 percent, with the remaining 17.6 percent in Microsoft’s control. The first benefit posited by Mountain View would be a Nook app for the incoming Windows 8. Barnes and Noble’s Nook Study software would also benefit from a friendly boost on all that Windows hardware. Maybe all those other legal matches will resolve in similar warm-and-fuzzy business hook-ups — but we doubt it.

Continue reading Microsoft invests $300 million in new Barnes & Noble ‘strategic partnership’

Microsoft invests $300 million in new Barnes & Noble ‘strategic partnership’ originally appeared on Engadget on Mon, 30 Apr 2012 07:21:00 EDT. Please see our terms for use of feeds.

Permalink TechCrunch  |  sourceMicrosoft  | Email this | Comments

 Mail this post

Microsoft invests $300 million in new Barnes & Noble ‘strategic partnership’

Monday, April 30th, 2012

Image

Well, that’s an interesting end to all those legal tussles. Microsoft and bookseller Barnes and Noble have decided to buddy-up in the face of competitors like Amazon and Apple. The strategic partnership — Microsoft loves ‘em — would come in the form of a new Barnes and Noble subsidiary that deals with all things Nook, in addition to its education business. The bookseller would hold onto the lion’s share at 82.4 percent, with the remaining 17.6 percent in Microsoft’s control. The first benefit posited would be a Nook app for the incoming Windows 8. Barnes and Noble’s Nook Study software would also benefit from a friendly boost on all that Windows hardware. Maybe all those other legal matches will resolve in similar warm-and-fuzzy business hook-ups — but we doubt it.

Continue reading Microsoft invests $300 million in new Barnes & Noble ‘strategic partnership’

Microsoft invests $300 million in new Barnes & Noble ‘strategic partnership’ originally appeared on Engadget on Mon, 30 Apr 2012 07:21:00 EDT. Please see our terms for use of feeds.

Permalink TechCrunch  |  sourceMicrosoft  | Email this | Comments

 Mail this post

Amazon’s Q1 2012 earnings: net income down 35 percent to $130 million, net sales at $13.18 billion

Thursday, April 26th, 2012

amazon money

It’s no Apple-sized quarter, but you’d need to be on HGTV’s Million Dollar Rooms a handful of times over to scoff at Amazon’s Q1 2012 earnings. Or, you know, Wall Street. After reporting $177 million in net earnings last quarter (on $17.43 billion in revenue), the online sales behemoth has today registered $13.18 billion in net sales — proudly reporting that said tally was up from the $9.86 billion in its Q1 a year ago. Excluding the $56 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales would have grown 34 percent compared with first quarter 2011. As for operating income? That checked in at $192 million (compared to $322 million Q1 2011), with the outfit noting that the “unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter on operating income was $4 million.” Net income also sank 35 percent from $201 million a year ago, but it still left Amazon with $130 million more in the bank than it had just three months ago.

Developing…

Amazon’s Q1 2012 earnings: net income down 35 percent to $130 million, net sales at $13.18 billion originally appeared on Engadget on Thu, 26 Apr 2012 16:36:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceAmazon  | Email this | Comments

 Mail this post

Barnes & Noble says new glowing Nook eReader will ship early in limited supply

Wednesday, April 25th, 2012

Barnes & Noble on Tuesday announced that its new Nook Simple Touch eBook reader will begin shipping ahead of schedule over the next week. The bookseller unveiled its new Nook eReader earlier this month, and the response has been positive thus far. BGR reviewed the original Nook Simple Touch and found it to be a terrific device, though Amazon’s Kindle ecosystem posed the eReader’s biggest hurdle. The new Simple Touch model is very similar to the earlier version, however it includes a new “GlowLight” display that allows users to read in the dark without sacrificing the clarity and look of the E Ink display. Strong demand for the new Nook will result in a limited supply, but Barnes & Noble said that pre-orders placed on its website will ship in time for Mother’s Day. Amazon is reportedly preparing to launch its own front-lit eReader in the coming months, as well as a new model with a color E Ink display. Barnes & Noble’s full press release follows below.

Barnes & Noble Now Shipping
NOOK Simple Touch with GlowLight
Ahead of Schedule

Pre-Orders Shipping Over the Next Week
Due to Strong Demand, Limited Quantities will be Available through Mother’s Day
Customers Encouraged to Pre-Order Hot-Selling New NOOK at www.nook.com and in Stores to Ensure Delivery for Mother’s Day

New York, New York – April 24, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, announced today that it began shipping the highly anticipated NOOK Simple Touch with GlowLight ahead of schedule to customers who pre-ordered the device. NOOK Simple Touch with GlowLight is the world’s first E Ink® Reader with patent-pending lighting technology that eliminates the number-one problem couples have in bed – having their sleep interrupted, or being prevented from falling asleep, when their partner reads with the light on. Due to very strong pre-order demand, the company recommends that customers who wish to gift the device for Mother’s Day pre-order now, as orders will be fulfilled on a first-come, first-serve basis.

“Our new, patent-pending GlowLight technology coupled with the most advanced E Ink display available make this product the most versatile, high-utility Reader ever and the only device of its kind,” said William Lynch, Chief Executive Officer of Barnes & Noble. “It’s like having two Readers in one, with our breakthrough GlowLight technology making the device as exceptional for reading in the darkest bedroom as on the brightest beach, and all at the amazing value of just $139.”

Said Lynch, “We thank our millions of NOOK customers and are pleased to deliver NOOK Simple Touch with GlowLight earlier than committed to those who pre-ordered our newest NOOK. For those who would like to give NOOK Simple Touch with GlowLight as a gift for Mother’s Day, we strongly recommend pre-ordering the device now in stores or online as we will have very limited quantities based on the larger-than-expected order volume we’ve received so far.”

NOOK Simple Touch with GlowLight, introduced by Barnes & Noble less than two weeks ago, is the first and only Reader designed to let E Ink customers read in the dark and at the beach. With a soft, adjustable glow, GlowLight gives bedtime readers just the right amount of light for reading, without disturbing a sleepy spouse. The first and only Reader designed to let E Ink customers read in the dark is equally amazing at the beach, with a paper-like reading experience, even in the bright sun.

Like having two Readers in one, this revolutionary device is the first to combine the most advanced and fastest E Ink display with a precise infrared touchscreen, built-in anti-glare screen for reading in any lit environment, and an evenly distributed and adjustable light for reading in the dark. It is also the lightest NOOK ever, with a long-lasting battery for over one month of reading on a single charge, with the light on.

Beginning this week, customers visiting any of Barnes & Noble’s nearly 700 stores will be able to try NOOK Simple Touch with GlowLight demonstration units. Barnes & Noble NOOKsellers™ will be on hand to demonstrate and answer questions about the newest member of the award-winning NOOK® portfolio, as well as set up devices and take pre-orders. Pre-orders will ship throughout the month and limited quantities of the device are expected to be available for sale in stores in early May.

Customers should visit www.NOOK.com or visit the NOOK Digital Shops and displays in one of Barnes & Noble’s nearly 700 bookstores for more information, or to order NOOK Simple Touch with GlowLight.

 Mail this post

Apple iPad to dominate tablet market through 2016

Tuesday, April 24th, 2012

According to a recent report from Forrester Research, Apple’s iPad tablet PC will continue to lead the tablet market through 2016 despite increased competition. The Cupertino-based company’s iPad is expected to account for 53% of the global tablet market in 2016, at which time emerging markets may account for nearly 40% of all tablet sales, The Financial Post reported on Monday. Over the next five years, the global tablet market is estimated to increase to 375 million devices, up from 56 million sold in 2011, for a total global base of more than 760 million tablet owners. The report identifies Amazon’s Kindle Fire as the only viable alternative to the iPad, while devices from Google and Research In Motion are said to be failing to keep pace with Apple’s tablet. Forrester also indicated that by 2016, about one-third of all tablet sales will be for businesses, accounting for roughly 122 million units.

Read

 Mail this post

Samsung’s S-Cloud tipped to arrive alongside the Galaxy S III next month

Friday, April 20th, 2012

Image

Korean newspaper Maeil Business believes that Samsung’s finally ironed out the kinks in its S-Cloud service and will unveil it alongside the Galaxy S III at next month’s event. The Korean giant will reportedly offer an “unlimited service” with less of the content or storage restrictions imposed by iCloud. It’ll also apparently come with a VOD-store, offering up audio and video content for a fee, presumably beside what’s available in Google Play. It’s also reporting that the company’s Media Solution Center has asked Microsoft to join KT and Amazon in developing the infrastructure to ensure a smooth launch. Either way, it’s not long now until we know for certain, so be sure to join us on May 3rd for the whole story.

Samsung’s S-Cloud tipped to arrive alongside the Galaxy S III next month originally appeared on Engadget on Fri, 20 Apr 2012 11:34:00 EDT. Please see our terms for use of feeds.

Permalink CNET, The Verge  |  sourceMaeil Business (Translated)  | Email this | Comments

 Mail this post

Amazon’s cloud infrastructure said to power 1% of the Internet

Wednesday, April 18th, 2012

Amazon’s cloud computing infrastructure has seen tremendous growth and is silently becoming a core element of the Internet. According to research from DeepField Networks, one-third of the millions of users covered by the study visited a website that uses Amazon’s infrastructure each day, WIRED reported on Wednesday. While most people still think of Amazon mainly as an Internet retailer, the company is quietly becoming “a massive utility” that is responsible for 1% of all Internet traffic in North America, according to Craig Labovitz, the co-founder of DeepField Networks. “My mother, for example, has heard of Facebook. She’s heard of Google. She buys stuff from Amazon. But I don’t think most people realize just how pervasive Amazon is becoming,” he said. “The number of websites that would now break if Amazon were to go down, and the growing pervasiveness of Amazon behind the scenes, is really quite impressive.” The company stored 762 billion objects in its S3 storage cloud last year, three times the number of objects stored 2010, and it operates several data centers on the West Coast, across Europe, and in Virginia, Singapore and Tokyo.

Read

 Mail this post

Amazon’s cloud infrastructure said to power 1% of the Internet

Wednesday, April 18th, 2012

Amazon’s cloud computing infrastructure has seen tremendous growth and is silently becoming a core element of the Internet. According to research from DeepField Networks, one-third of the millions of users covered by the study visited a website that uses Amazon’s infrastructure each day, WIRED reported on Wednesday. While most people still think of Amazon mainly as an Internet retailer, the company is quietly becoming “a massive utility” that is responsible for 1% of all Internet traffic in North America, according to Craig Labovitz, the co-founder of DeepField Networks. “My mother, for example, has heard of Facebook. She’s heard of Google. She buys stuff from Amazon. But I don’t think most people realize just how pervasive Amazon is becoming,” he said. “The number of websites that would now break if Amazon were to go down, and the growing pervasiveness of Amazon behind the scenes, is really quite impressive.” The company stored 762 billion objects in its S3 storage cloud last year, three times the number of objects stored 2010, and it operates several data centers on the West Coast, across Europe, and in Virginia, Singapore and Tokyo.

Read

 Mail this post

$150 Ice Cream Sandwich-powered tablet takes aim at Kindle Fire

Tuesday, April 17th, 2012

Amazon’s affordable Kindle Fire tablet shook up the industry when it launched last year. Tablet vendors were already having serious difficulties competing against Apple’s iPad, and these companies would now have to find a way to cut costs as well. While Samsung announced last week that it will soon launch lower-priced Galaxy tablets, a new off-brand device has the potential to make waves if the firm behind it can manage to successfully fight for attention in an increasingly crowded market. Read on for more.

The “My Tablet 7,” a new effort from New York-based software and hardware developer Xtex, is one of the most affordable tablets available in the United States. The entry-level 7-inch slate is already available for order direct from Xtex, and it costs just $149.99 despite specs that, in some areas, compete with several devices currently available at much higher price points.

Xtex’s My Tablet 7 features a 7-inch 800 x 480-pixel display, a 1.5GHz processor, 16GB of internal storage, up to 32GB of additional SD storage, 1GB of RAM, a 2-megapixel front-facing webcam, an HDMI-out port that supports 1080p video playback, a full USB port, a miniUSB port and Android 4.0.3 Ice Cream Sandwich.

The low-resolution display is the biggest down-side here, and it remains to be seen how Ice Cream Sandwich will perform with a 1.5GHz single-core chipset running the show. At $150, however, this affordable device has the potential to appeal to a number of budget-conscious consumers on the lookout for a cheap tablet.

The company’s press release follows below.

MY TABLET, 7-INCH HIGH PERFORMANCE AND AFFORDABLE ANDROID TABLET LAUNCHES

The $150, 7-Inch My Tablet combines portability with connectivity and up to 48GB memory

NEW YORK – April 13, 2012 – XTEX announces My Tablet, a 7-inch WiFi enabled tablet device that combines affordability with connectivity, courtesy of the powerful and stable Android Ice Cream Sandwich 4.0.3 OS…all at a manufacturer’s suggested retail price of $150.

“Everyone is walking around with a tablet device under their arms,” said XTEX VP Allen Kiehl. “The 10-inch tablet’s become a fashion accessory, like not so long ago when everybody wore cell phones clipped to their belt.” Eventually, the smartphone was made small enough to fit in a pocket, and it’s time we did the same for tablets. 10-inch tablets are too big, while 5-inch models are too small, like squinting at a smartphone screen. The My Tablet 7-inch is just right. Not only is it about the size of a paperback book and ultra-slim to slip easily into a jacket or back pocket, but also it’s loaded with features for convenience and on-the-go connectivity.

“But just in case fashion and accessorizing are important, My Tablet is available in three colors at the time of its launch: black, white, and pink.”

Lightweight and less than half an inch thick, the 7-inch My Tablet fits in a pocket but comes loaded with features, including a 1.5MHz Processor, 1GB of RAM, a 16GB internal hard drive, expandable to 48GB of storage with a 32GB MiniSD card, a brilliant 800X480 7-inch capacitive screen, and a front facing 2MP webcam.

My Tablet features Wi-Fi as well as USB Mini, USB Ports, a TF Card Slot (supporting up to 32GB), and HDMI 1080P output, maximizing connectivity to the internet, printers, high density TVs, or any number of external devices for easy and reliable on-the-go access to email, movies, videos, music, and photos. Surf, browse, blog, text, email, stream, download, upload or Tweet…take care of business on the fly and stay in touch with friends and family with an affordably priced tablet that fits in your pocket. Download video and musicfrom the internet or carry them separately on 32GB MiniSD cards. The choice is up to the user.

“I can attest that the My Tablet was extremely snappy and handled all the apps I threw at it,” writes Stormy Beach of the influential blog, AndroidSPIN.com. “I don’t think there is a tablet out there that can offer this much goods for such a small price tag.”

With its full list of features, including blisteringly fast 1.5GHz processor, 1GB of RAM, and 16GB of internal storage, AndroidSPIN also declared My Tablet “quite a powerful little device for $50 less than a Kindle Fire.”

Power. Portability. Affordability. My Tablet. The whole world in your pocket!

Key product Information:

  • 7″ Capacitive screen (800X480)
  • 1.5 MHz Processor
  • Android 4.0 OS
  • 1GB RAM
  • 16GB HD (storage)
  • 2.0MP Front Facing Webcam
  • USB port
  • Mini USB Port
  • HDMI 1080P output
  • TF card slot (support 32GB)
  • Headset port

 Mail this post

Amazon Appstore shatters $20 ceiling for in-app purchases

Tuesday, April 17th, 2012

Amazon Appstore shatters $20 ceiling for in-app purchases

In a move that’s likely to grab the attention of more than a few Android developers, Amazon has announced that its arbitrary $20 limit for in-app purchases via the Appstore is no more. The company announced this change in an email to developers, which follows a tweak to the Appstore’s parental controls. In-app purchasing is rather new territory for the Amazon crew, which first unveiled the necessary APIs just last week. There’s no word on what new monetary limit is now in place, but make sure to watch your spending, kids — some of these apps are incredibly habit-forming.

Amazon Appstore shatters $20 ceiling for in-app purchases originally appeared on Engadget on Tue, 17 Apr 2012 08:02:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceTechCrunch  | Email this | Comments

 Mail this post

Canonical’s AWSOME API bridges OpenStack and Amazon clouds, Ubuntu has its head in both

Sunday, April 15th, 2012
Canonical's AWESOME API bridges OpenStack and Amazon clouds, Ubuntu has its head in both

New features and services that improve Canonical’s latest version of Ubuntu seem to keep rolling in. The latest addition being the announcement of its AWSOME proxy service. No, that’s not us getting over excited about it, that stands for Any Web Service Over Me, and it includes APIs that smooth the transition to OpenStack from Amazon cloud services. Although not open source, Amazon’s Web Service has such a large market share, that Canonical clearly want to make integrating with it as smooth as possible. The AWSOME proxy will only provide basic functionality for the AWS side of things, with users still encouraged to adopt the OpenStack infrastructure for deeper capabilities. Still, if you’re currently working with Bezos’ platform, and this was the last barrier to hopping aboard the Precise Pangolin ship, you’re in luck.

Canonical’s AWSOME API bridges OpenStack and Amazon clouds, Ubuntu has its head in both originally appeared on Engadget on Sun, 15 Apr 2012 03:45:00 EDT. Please see our terms for use of feeds.

Permalink The Inquirer  |  sourceCanonical  | Email this | Comments

 Mail this post

Apple to DOJ: We’re the good guys, not the bad guys

Friday, April 13th, 2012

In a filing with the United States district court for southern New York, Apple claims the Department of Justice has its story all wrong. The Justice Department filed an antitrust suit against Apple and multiple book publishers earlier this week alleging that the group colluded to fix the prices of electronic books. In a recently released document filed with the court on Wednesday, Apple’s counsel addressed the charges by claiming the DOJ has its story backwards — Apple wasn’t working with publishers to fix eBook prices, it was breaking Amazon’s “monopolistic grip” on the eBook market and the publishing industry. Read on for more.

“The DOJ’s accusation of collusion against Apple is simply not true,” Apple stated in its filing, according to Fortune. The document continued, “The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon’s monopolistic grip on the publishing industry.”

The company goes on to state that the iBookstore and Apple’s iBooks product have done a huge service for the electronic book industry rather than harm it. Amazon had a 90% share of the eBook market when Apple entered the space, but the retail giant’s share has reportedly dropped to as low as 60% since Apple launched the iBookstore in 2010.

“Since then customers have benefited from eBooks that are more interactive and engaging,” Apple said, proceeding to place the blame for any possible wrongdoing squarely on the shoulders of book publishers. ”Just as we’ve allowed developers to set prices on the App Store, publishers set prices on the iBookstore.”

Read

 Mail this post

Apple says e-book price fixing charges ‘simply not true,’ Macmillan also responds

Friday, April 13th, 2012
Apple says e-book price fixing charges

Not that we were expecting Apple and Macmillan to simply fess up and say, “you’re right, totally tried to circumvent the free market,” but both companies have come out swinging pretty hard against the allegations of price fixing. Apple has rejected the charges, calling them “simply not true.” A company spokesman, Tom Neumayr, went so far as to tell Reuters that Cupertino was actually fostering competition by “breaking Amazon’s monopolistic grip on the publishing industry.” John Sargent, the CEO of Macmillan, defended his company’s behavior in blog post, saying the publisher had done nothing illegal and that the concessions sought by the DOJ in settlement negotiations were “too onerous.” It looks like the next step for both is to face off with the US government in court — a daunting task, no matter how large your war chest.

Apple says e-book price fixing charges ‘simply not true,’ Macmillan also responds originally appeared on Engadget on Fri, 13 Apr 2012 12:02:00 EDT. Please see our terms for use of feeds.

Permalink Daring Fireball  |  sourceReuters, Tor  | Email this | Comments

 Mail this post

DOJ likely to lose eBook antitrust suit against Apple

Thursday, April 12th, 2012

The United States Department of Justice is likely to lose its antitrust lawsuit targeting Apple and book publishers, according to a report from CNET. A number of legal experts agree that the case against the Cupertino-based company isn’t as strong as the one against publishers. The DOJ “has a far better case against the publishers than Apple,” said Dominick Armentano, professor and author of Antitrust and Monopoly. “If the CEOs of the various publishers got together in hotel rooms to discuss prices, they are sunk” and might as well settle, he said. Within the 36-page complaint, the Justice Department recounts how publishers met over breakfast in a London hotel and during dinners at a Manhattan restaurant to discuss price-fixing. Apple did not attend those meetings, however.

The Cupertino-based company did agree to allow some of the top book publishers to set their own prices in Apple’s iBookstore. Since then, prices have risen and other online retailers such as Amazon have been under pressure from publishers to raise their discounted prices as well. The DOJ claims Apple struck arrangements with Simon & Schuster, Hachette Book Group, HarperCollins Publishers, Penguin Group and Macmillan in an attempt to control prices.

While the three other companies have decided to settle the case out of court, Penguin Group, Macmillan and Apple have chosen to fight the suit.

Read

 Mail this post

Nokia appeases angry mob, gains life-long loyalists

Wednesday, April 11th, 2012

Each vendor handles widespread bug reports in its own unique way. Some companies do their best to avoid acknowledging issues unless coverage spills over into the mainstream media. Other companies try to communicate with the public while they perform tests and attempt to fix bugs. Nokia on Tuesday took things a step further by taking escalating concerns about a serious Lumia 900 bug and turing the situation into a public relations coup.

Despite mixed early reviews and a quick round of whining from bloggers baffled by the logic behind an Easter-Day launch of a flagship smartphone — mystery solved: AT&T launches new devices on Sundays and Monday, April 9th marked the first day of the carrier’s spring promotion — Nokia’s Lumia 900 appears to have been well received by the public. Just one day after it launched, the sleek Windows Phone occupied the No.1 and No.2 spots on Amazon’s list of best-selling smartphones.

While the Lumia 900 certainly appeared to be selling well, a growing number of complaints arose from customers claiming their smartphones suffered from a serious bug. These users said that their phones were often unable to send or receive data over AT&T’s cellular network. BGR was not able to replicate the issue on its review unit, but a new Lumia 900 purchased by BGR on Tuesday did exhibit data connectivity issues.

In a blog post, Nokia executives Chris Weber and Jo Harlow acknowledged the problem, stating that it is being caused by a “memory management issue.” To speculate briefly, this issue could be spill-over from whatever problems prevented the smartphone from gaining technical acceptance and launching on schedule.

Customers were aggravated of course, but Nokia seized an opportunity to spin the issue in its favor. The company announced that a fix is in the works that will become available on or around April 16th. Customers who don’t want to wait a week have the option of swapping out their affected devices free of charge.

Beyond these customary gestures, however, Nokia also announced that any customer affected by the bug will receive a $100 credit on his or her AT&T bill, making the Lumia 900 free. Going one unprecedented step further, Nokia has offered the $100 credit to unaffected Lumia 900 users as well, and even to customers who haven’t yet purchased the phone — the credit will be available to anyone who buys a Lumia 900 through April 21st.

“We believe the Nokia Lumia 900 is unlike any other smartphone on the market,” Chris Weber and Jo Harlow wrote on a company blog. ”It represents an exceptional balance of power, ease of use and value, all wrapped in one of the most stylish, striking designs ever. At $99.99 at AT&T, we think the Lumia 900 is already a fantastic deal. And now, it’s unbeatable.”

BGR has spoken to a number of Lumia 900 owners, some impacted by the data bug and some unaffected, who have said that this gesture has converted them into life-long Nokia customers. A number of similar claims have been made on various forums. While the gesture will likely end up costing Nokia a hefty sum in addition to the firms marketing efforts and its initiative to put Lumia 900s in AT&T salespeople’s pockets, the long-term gains as Nokia tries to gain ground in the historically elusive U.S. market may be substantial.

BGR reviewed the Nokia Lumia 900 last week, and we called it Windows Phone’s best chance yet to make substantial strides in the mass market.

 Mail this post