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LG unveils the Optimus Vu, a 5-inch ‘phablet’

Monday, February 20th, 2012

LG on Sunday announced the Optimus Vu a week before the handset’s Mobile World Congress debut. The Vu features a 5-inch IPS display and is a hybrid between a smartphone and a tablet. The device is thinner than the competing Samsung Galaxy Note, coming in a 8.5 millimeters. “The Optimus Vu: was designed to maximize what customers could do with a smart-phone,” president and CEO of LG Dr. Jong-seok Park said. “By offering an optimal 4:3 ratio viewing experience, 5-inch display combined with superfast LTE technology, Optimus Vu: is just one example of what we can achieve when we combine our best technology with customer needs.” The “phablet” is equipped with a 1.5GHz dual-core Snapdragon processor, 8-megapixel rear camera, 32GB of internal storage, an HDMI-out port, 1GB of RAM, LTE connectivity and a 2,080 mAh battery. The Vu will run Android 2.3 Gingerbread, however an upgrade to Ice Cream Sandwich has been promised within three months of the handset’s March launch. Read on for LG’s press release.

LG UNVEILS UNIQUE 4:3 RATIO, 5-INCH OPTIMUS VU: AT MWC 2012
With Productivity in Mind, LG Demonstrates its LTE and Display
Leadership with Device that Does, Well, Everything

SEOUL, Feb. 19, 2012 – LG today unveiled one of the most anticipated LTE devices, the Optimus Vu:. Equipped with LG’s advanced LTE and IPS display technology, the Optimus Vu: offers a unique combination of tablet-like viewing with smartphone portability. Running on a powerful 1.5GHz dual-core processor, 32GM internal memory and a large 2,080 mAh battery, the Optimus Vu: is a multimedia lover’s dream device.

“The Optimus Vu: was designed to maximize what customers could do with a smart-phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “By offering an optimal 4:3 ratio viewing experience, 5-inch display combined with superfast LTE technology, Optimus Vu: is just one example of what we can achieve when we combine our best technology with customer needs.”

The large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, internet and multimedia contents easier and more comfortable. The 4:3 aspect ratio is optimized for viewing to grasp more at a glance and note taking to increase productivity in everyday life. Moreover, IPS display realizes every color in its natural state for the best viewing experience even under bright sunlight.

Backed by unparalleled speed and performance from LG’s advanced LTE technology, the Optimus Vu: boasts unmatched productivity. Its unique built-in QuickClip™ hotkey allows users to conveniently capture screenshots and memos with a single push. Jotting notes is also possible with a finger or with the dedicated Rubberdium™ pen. Among many productive apps installed in the Optimus Vu:, the included Polaris Office allows users to open any document, spreadsheet or presentation while on the go.

At only 8.5mm, the Optimus Vu: is the slimmest among all LTE phones currently on the market and is perfectly suited for a hand and fits comfortably in a jacket pocket. Despite the large 2,080mAh battery, the Optimus Vu: adopts LG’s exclusive floating mass technology to appear slimmer than its actual dimensions.

In addition to HDMI (High Definition Multimedia Interface) and DLNA (Digital Living Network Alliance), Optimus Vu: comes with 32GB memory and an 8-megapixel camera. While it will initially launch running Android 2.3 Gingerbread, an update to Android 4.0 Ice Cream Sandwich is already in the works.

The Optimus Vu: will be introduced in Korea in March. Additional information on the unique Optimus Vu: can be found at the LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

Key Specifications:
- Chipset: 1.5GHz Dual-Core Processor
- Display: 5-inch (1024×768) IPS Display
- Memory: 32GB eMMC and 1GB DDR2
- Camera: 8MP with AF LED Flash (rear) and 1.3MP (front)
- OS: Android 2.3 Gingerbread
- Battery: 2,080mAh
- Dimension (L x W x D): 139.6 x 90.4 x 8.5mm

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Adobe targets Apple in ad campaign launched today, publishes open letter from founders

Thursday, May 13th, 2010

If you’re reading Engadget today (and let’s be honest, you’re reading it right now), then you might have noticed that Adobe has launched a pretty full-force campaign to call out Apple on its anti-Flash mission. If you don’t know what we’re talking about, it’s the advertisements that start with “We [heart] Apple.” Along with the web ads, the company has also snagged a full page in today’s Washington Post to address the battle in which the two companies have been engaged. All of this links back to a new statement from Adobe, as well as an open letter from founders Chuck Geschke and John Warnock (“Our thoughts on open markets”), addressing Apple’s recent spate of clear and direct attacks against the company and its products. Most of the reading should sound familiar to those of us who’ve been following the saga, but here are a few choice quotes from the duo:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody – and everybody, but certainly not a single company.

So, it’s clear this issue isn’t going to die out any time soon, and it’s also clear that Adobe is going to go to great lengths to defend and protect its cash-cow. Of course, if they really want this message to hit home to the core iPad and iPhone users out there, they’re going to need to run that ad in HTML5.

Note: As you should know, the ad sales and editorial teams at Engadget are separate entities, so this campaign was as much a surprise to us as it probably is to you!

Adobe targets Apple in ad campaign launched today, publishes open letter from founders originally appeared on Engadget on Thu, 13 May 2010 07:50:00 EST. Please see our terms for use of feeds.

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