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Google to switch on ‘semantic search’ within months, emphasize things as well as words

Thursday, March 15th, 2012
Google to switch on

A search engine should be about more than just keywords. MC Hammer believes that passionately and Google must do too, because over the next few months and years it’ll gradually adjust its own algorithms to put greater emphasis on “semantic search”. Under this system, search queries are run through a vast knowledge database that discovers relationships with other words and facts. A Mountain View exec explained it thus: If you search for “Lake Tahoe”, you won’t just get ranked websites containing those two words but also key attributes about the lake, such as its location, altitude, average temperature and Bigfoot population. If a piece of knowledge isn’t the in the ever-expanding database, the search engine will still use semantic search to help it recognize and evaluate information held on websites. In doing this, Big G hopes to compete with social networks that are amassing their own valuable (and sometimes intrusive) databases full of personal information, while also encouraging people to stay longer on its site and see more targeted ads. Google, who is Viviane Reding?

Google to switch on ‘semantic search’ within months, emphasize things as well as words originally appeared on Engadget on Thu, 15 Mar 2012 04:32:00 EDT. Please see our terms for use of feeds.

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WIREDoo search engine gets running man stamp of approval (video)

Sunday, October 23rd, 2011

MC Hammer already proved that you only need one hit record. But can you get by with just one search engine? Not if you believe his pitch to the Web 2.0 Summit this week, which promoted a “deep search” technology called WIREDoo. The rapper-approved tool emphasizes relationships rather than keywords, which yields very different results to Google’s. Type in 90210, for instance, and instead of pages of links about the TV show, the pre-beta WIREDoo brings up stuff about the neighborhood — schools, homes, the crime rate and other supposedly useful information. You’ll find the full presentation after the break, but don’t expect any nostalgic dance moves — Hammer is serious about this, just like he was about those revolutionary tablets.

Continue reading WIREDoo search engine gets running man stamp of approval (video)

WIREDoo search engine gets running man stamp of approval (video) originally appeared on Engadget on Sun, 23 Oct 2011 23:59:00 EDT. Please see our terms for use of feeds.

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