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Study: free apps drain 75 percent more power, badly built advertising to blame

Tuesday, March 20th, 2012
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It’s often said there’s no such thing as a free lunch and that’s doubly the case for free apps. A team from Purdue University found that nearly quarters of the power used when you run an app like Angry Birds is actually used for adverts. It developed eprof, an app that investigates what processes are draining from your battery. Loading it onto the very old-school Android-powered myTouch 3G and Nexus One (not to mention a HTC HyTn II running Windows Mobile 6.5). Drilling down into those Angry Birds figures: the game itself only consumes 18 percent of the power, while advertising platform Flurry has 45 percent and GPS location tracking a further 15 percent. Project leader Abhinav Pathak lays the blame at the feet of poorly coded apps that need to be made significantly more efficient. He’s now working with Microsoft to bring his software to Windows Phone and will present his findings at the EuroSys conference in Bern next month. If you don’t think you’ll be able to give up free apps, just remember to shut down GPS before you start smashing those pigs.

Study: free apps drain 75 percent more power, badly built advertising to blame originally appeared on Engadget on Tue, 20 Mar 2012 12:59:00 EDT. Please see our terms for use of feeds.

Permalink New Scientist, Cult of Mac  |  sourceAbhinav Pathak, (PDF)  | Email this | Comments

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Former top Microsoft exec: ‘Of course we are in a post-PC world’

Thursday, March 8th, 2012

Whether or not we are currently living in the post-PC era is no longer a question, Microsoft’s former Chief Software Architect Ray Ozzie said recently. ”People argue about ‘are we in a post-PC world?’. Why are we arguing? Of course we are in a post-PC world,” Ozzie said on stage Wednesday at a technology conference, according to Reuters. ”That doesn’t mean the PC dies, that just means that the scenarios that we use them in, we stop referring to them as PCs, we refer to them as other things.” Apple on Wednesday unveiled the latest version of its wildly popular iPad tablet, and dozens of Android-powered media tablets will launch during 2012. Despite the continued proliferation of light-duty tablets, Microsoft is finally planning to counter the tablet craze with its upcoming Windows 8 platform, an operating system that will find its way to media tablets as well as full-fledged personal computers. Gartner said in a report on Thursday that it expects the traditional PC market to grow 4.4% in 2012 after staying flat in 2011.

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Bill Gates testifies in Novell’s $1 billion antitrust lawsuit against Microsoft

Tuesday, November 22nd, 2011

Former CEO and current chairman of Microsoft, Bill Gates, recently testified in an antitrust suit brought against the company by Novell in 2004. According to the Associated Press, Novell is arguing that Microsoft originally said it would sell Novell’s WordPerfect software as a feature of Windows 95, but then turned around and launched the operating system without WordPerfect built-in. As a result, Novell had to sell the word processor alone, taking a $1.2 billion loss on the deal. Reportedly, Microsoft’s Windows 95 software engineers warned Gates that WordPerfect would crash the OS and that Novell could not provide software that was better than Microsoft’s own Word application in time. As we all know, Word took off and WordPerfect slowly disappeared. “We worked super hard. It was the most challenging, trying project we had ever done,” Gates said, speaking of Windows 95 and his goal to be the first to put a PC on every desk in every home. “It was a ground-breaking piece of work, and it was very well received when we got it done.” The Redmond-based company has asked U.S. District Judge J. Frederick Motz to toss the suit but, despite Novell’s “thin” claims, Motz said he will leave the verdict up to a jury.

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Microsoft vs. Apple infographic details rivalry from inception to global domination

Thursday, June 23rd, 2011

In the world of computing, no two companies have more history than Microsoft and Apple. In fact, the companys’ history is 10,124 pixels tall. From modest beginnings to IPOs, and later to global domination, Microsoft and Apple are largely responsible for computers as we know them today. Microsoft concentrated on software early and now owns the lion’s share of the global PC market, and more recently, Apple looked to mobile computing to revitalize its business and its market cap. Of course from an investor’s perspective, the stock chart at the bottom says it all, but as is remarkably evident in looking over the meandering paths these two tech titans have taken, no one knows what the future might hold. The full, extremely large infographic can be found after the break.

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Microsoft to malware: your AutoRunning days on Windows are numbered

Saturday, June 18th, 2011

Beware, malware. The Windows AutoRun updates for Vista and XP SP3 that Microsoft released in February have so far proven successful in thwarting your file corrupting ways. Although Windows 7 was updated to disable AutoPlay within AutoRun for USB drives — freezing the ability for a virus to exploit it — the aforementioned versions had remained vulnerable up until right after January. Fast-forward to the period between February and May of this year, and the updates have reduced the number of incidents by 1.3 million compared to the three months prior for the supported Vista and XP builds. Amazingly, when stacked against May of last year, there was also a 68 percent decline in the amount of incidents reported across all builds of Windows using Microsoft’s Malicious Software Remove Tool. There’s another fancy graph after the break to help illustrate, and you’ll find two more along with a full breakdown by hitting the source link down under.

Continue reading Microsoft to malware: your AutoRunning days on Windows are numbered

Microsoft to malware: your AutoRunning days on Windows are numbered originally appeared on Engadget on Sat, 18 Jun 2011 21:17:00 EDT. Please see our terms for use of feeds.

Permalink CNET  |  sourceMicrosoft  | Email this | Comments

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Verizon’s HTC Trophy is a world phone, might not launch until June

Friday, March 4th, 2011

Enthusiast blog wpcentral reported on Wednesday some new details surrounding what should eventually become Verizon Wireless’ first Windows Phone 7 device. Photographs of the phone obtained by the site reveal a few interesting tidbits, namely the apparent presence of both CDMA and GSM radios. We also get our first glimpse of Verizon’s My Verizon Mobile app for Windows Phone 7, which looks to shy away from Microsoft’s Metro UI in favor of a more typical layout. Finally, an image of highlighted text reaffirms the obvious — the Trophy is equipped with Microsoft’s first major software update for Windows Phone 7, which is a requirement for CDMA phones to function. Initial rumors pointed to a Trophy release in late March on the Verizon Wireless network, but wpcentral now reports that the phone might not launch until June.

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Microsoft’s chief software architect, Ray Ozzie, stepping down

Monday, October 18th, 2010

Today, Microsoft announced that chief software architect, Ray Ozzie, would be stepping down from his CSA role as he transitions towards retirement. In a company-wide memo, Microsoft CEO Steve Ballmer wrote:

He [Ray] will remain with the company as he transitions the teams and ongoing strategic projects within his organization – bringing the great innovations and great innovators he’s assembled into the groups driving our business. Following the natural transition time with his teams but before he retires from Microsoft, Ray will be focusing his efforts in the broader area of entertainment where Microsoft has many ongoing investments. We have tremendous opportunities in the entertainment space overall, and I’m excited about what we can accomplish. Beyond that, Ray has no plans at this time. While he’ll continue to report to me during the transition, the CSA role was unique and I won’t refill the role after Ray’s departure. We have a strong planning process, strong technical leaders in each business group and strong innovation heading to the market.

The rest of the memo gives thanks to Mr. Ozzie for his service and leadership at Microsoft; especially his work in cloud computing. Hit the read link to see the full memo.

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How Superman Might Read the NY Times [Surface]

Thursday, November 5th, 2009

The Infractor is probably the least efficient manner in which you could read the morning paper, but it involves Fortress of Solitude-esque prisms and interactive rays of light. Quite simply, the paper has never looked better. Video demo:

Running on what looks to be a Microsoft Surface, Infractor is software that represents all of the NYTimes as a streaming beam of light, with individual stories floating through the stream like fireflies. Placing an interactive prism on the table splits this beam, allowing you to assign filters like “Obama” to make the stream more relevant. (A jog wheel, placed next to the prism, can alter the prism’s specific sensitivity.)

Eventually, you’ll tailor the beam to only hold topics you’re interested in. Well, that, or you’ll remember why the printing press doesn’t use prisms to convey information. [Infractor via notcot]



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