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Posts Tagged ‘Mobile Application’

Windows Phone will only account for 2% of app downloads in 2012, firm says

Monday, April 9th, 2012

Despite reinforcements arriving this year from Nokia, Microsoft’s Windows Phone platform will only account for 2% of all mobile application downloads in 2012, a recent report suggests. Market research firm ABI Research recently released a new study stating that nearly 36 billion apps will be downloaded to smartphones and tablets this year, and an overwhelming 83% of those downloads will be served to either Android or iOS-powered devices. “Although Windows Phone lags behind RIM’s BlackBerry and even Nokia’s Symbian, we shouldn’t ignore the fact that the two percent that we forecast for 2012 would be twice the share the platform achieved last year,” ABI analyst Lim Shiyang said in a statement. “Microsoft is gaining momentum, but its starting point is frustratingly low.” Devices like Nokia’s new Lumia 900, which BGR reviewed on Tuesday, are expected to improve Microsoft’s position in the smartphone market while the firm works on its next major OS release, Windows Phone 8. ABI Research’s press release follows below.

Windows Phone to Represent 2% of 2012’s App Downloads, but Its Future Will Be Brighter

LONDON – April 3, 2012

Mobile users will download nearly 36 billion apps in 2012 and Android and iOS will make up for 83% of the app downloads, while only 2% can be attributed to Windows Phone.

Research associate Lim Shiyang says, “Although Windows Phone lags behind RIM’s BlackBerry and even Nokia’s Symbian, we shouldn’t ignore the fact that the two percent that we forecast for 2012 would be twice the share the platform achieved last year. Microsoft is gaining momentum, but its starting point is frustratingly low. Contrary to popular belief, this isn’t really a chicken-and-egg problem of low device sales holding back the app business and the slow app business holding back the device sales. It’s more complicated than that.”

There are four factors undermining Windows Phone’s app growth. First, the small device market share is the most obvious drag. Second, Windows Marketplace’s global roll-out has taken a long time, further limiting the number of potential customers. Third, Microsoft has also been slow to enable in-app purchasing, meaning that most of the quality apps remain behind an upfront paywall. And fourth, there have been no tablets built on the platform. Advancement on any of these fronts will have a positive impact.

According to senior analyst Aapo Markkanen, “One message we hear from many developers is that, purely technically speaking, Windows Phone is actually a rather appealing platform. And if it turns out to be a platform for relatively high-end devices, avoiding the fragmentation pitfalls of Android, it won’t even need to achieve a remarkably large market share to attract a vibrant app scene. The arrival of the first Windows 8 tablets, as well as Windows Phone’s upgrade to the Apollo iteration, should also give it a boost, since developers can reuse their code to launch on various screen sizes.”

ABI Research’s study, “Mobile Applications Market Data,” provides insight into the fast-growing mobile applications market. The market data include a forecast for application downloads, segmented by operating system platform, as well as a forecast for application revenues. Also, a list of storefronts, with their key features and regional availability, is provided.

It is part of the firm’s Mobile Applications Research Service.

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Microsoft Lync coming soon to Windows Phone, Android, BlackBerry, and iOS

Wednesday, November 23rd, 2011

Microsoft will soon launch Lync enterprise chat applications for iOS, Windows Phone, Android and BlackBerry devices. Australian tech enthusiast Gary Holden asked Microsoft’s official Australia Twitter account whether or not rumors were true that Lync would be released in the next four weeks, to which Microsoft Australia replied “Confirmed.” Lync provides an IM solution with integrated video, web conferencing and audio features, although it is unclear how many of those features will be carried over to the mobile application when it is released.

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Berg: Mobile app downloads to grow 57% annually, 98 billion in 2015

Friday, October 7th, 2011

Arguments have been made that web apps will gain momentum as mobile browsers become more capable, but not everyone sees mobile apps losing momentum any time soon. A new report from Berg Insights suggests that mobile app downloads will continue growing at a compound annual rate of 56.6% between last year and 2015, when nearly 1 trillion apps will be downloaded globally. ”Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers”, Berg senior analyst Johan Svanberg said in a statement. “Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015.” Berg Insights’ full press release follows below.

Berg Insight says 98 billion mobile applications will be downloaded in 2015

Gothenburg, Sweden – October 7, 2011: According to a new research report from the analyst firm Berg Insight, the number of mobile application downloads worldwide will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015 to reach 98 billion at the end of the period. Berg Insight estimates that revenues from paid applications, in-app purchases and subscription services – so called direct revenues – reached € 1.6 billion in 2010. Berg Insight forecasts direct app store revenues to grow at a compound annual growth rate of 40.7 percent to reach € 8.8 billion in 2015. Apple’s iOS is the current leader in direct monetisation of mobile applications and will keep the number one position during the forecast period. The Android and Windows Phone operating systems are anticipated to be number two and three respectively in 2015.

“Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers”, said Johan Svanberg, Senior Analyst, Berg Insight. “Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015.” He adds that for the next coming years, the native mobile app is here to stay. New web technologies such as HTML5 are promising and will eventually be relevant alternatives to native apps. It is also important to remember that web apps and native apps are not mutual exclusives and publishers looking for maximizing reach should develop for the web as well as for the major mobile platforms.

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Mobile payments could balloon 76% to $86 billion this year, Gartner says

Saturday, July 23rd, 2011

141.1 million people around the world will make mobile payments this year, a 38.2% increase from last year, Gartner said in a new report issued on Friday. Global mobile payment volume is expected to hit $86.1 billion in 2011, up 75.9% from the $48.9 billion recorded last year. Gartner says mobile payments are not growing as fast as originally projected due to slower than expected uptake in developing countries. In addition, the “complexity of the [NFC]” service model has impeded its ability to takeoff in developed countries. “The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards,” Gartner research director Sandy Shen said, noting that mass market adoption of near-field communications (NFC) is at least four years away. Mobile payments will be driven by prepaid top-ups and money transfers, the research firm said. “Thanks to the success of mobile application stores, such as Apple’s App Store, and the efforts in driving mobile sales by major retailers, such as Amazon and eBay, merchandise purchases far outweigh other use cases in developed markets, which include North America and Western Europe,” Shen said. “We predict that in 2011, merchandise purchases will account for 90 percent and 77 percent of all transactions in North America and Western Europe, respectively.” Read on for the full press release.

Gartner Says Worldwide Mobile Payment Users to Reach 141 Million in 2011

Mobile Payments in Developing Markets Growing Slower Than Expected

Worldwide mobile payment users will surpass 141.1 million in 2011, a 38.2 percent increase from 2010, when mobile payment users reached 102.1 million, according to Gartner, Inc. Worldwide mobile payment volume is forecast to total $86.1 billion, up 75.9 percent from 2010 volume of $48.9 billion.

Despite these strong growth projections, Gartner analysts said the mobile payment market is growing slower than expected.

“In developing markets, despite favorable conditions for mobile payment, growth is not as strong as was anticipated. Many service providers are yet to adapt their strategies to local requirements, and success models from Kenya and the Philippines are unlikely to be translated to other markets,” said Sandy Shen, research director at Gartner. While developing markets have favorable conditions for mobile payments, such as high penetration of mobile devices and low banking penetration, this is no guarantee of success, unless service providers adapt their strategies to local market requirements.”

“In developed markets, companies are trumpeting the prospects of Near Field Communication (NFC) without realizing the complexity of the service model. We believe mass market adoption of NFC payments is at least four years away,” Ms. Shen said. “The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards.”

Gartner expects Short Message Service (SMS) and Unstructured Supplementary Service Data (USSD) to remain the dominant access technologies in developing markets due to the constraints of mobile phones. Wireless Application Protocol (WAP) will remain the preferred mobile access technology in developed markets, where the mobile Internet is commonly available and activated on the phone. Mobile app downloads and mobile commerce are the main drivers of WAP payments, and WAP will account for almost 90 percent of all mobile transactions in North America and about 70 percent in Western Europe in 2011.

Money transfers and prepaid top-ups will drive transaction volumes in developing markets. These are seen as the “killer apps” in developing markets, where people value the convenience of sending money to relatives and topping up mobile accounts. This is most obvious in Eastern Europe, the Middle East and Africa, where these two services will account for 54 percent and 32 percent of all transactions in 2011.

“Thanks to the success of mobile application stores, such as Apple’s App Store, and the efforts in driving mobile sales by major retailers, such as Amazon and eBay, merchandise purchases far outweigh other use cases in developed markets, which include North America and Western Europe,” Ms. Shen said. “We predict that in 2011, merchandise purchases will account for 90 percent and 77 percent of all transactions in North America and Western Europe, respectively.”

Additional information is available in the Gartner report “Market Trends: Mobile Payments Worldwide, 2011.” The report is available on Gartner’s website at http://www.gartner.com/resId=1714114.

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Judge shoots down Apple’s ‘App store’ suit against Amazon

Thursday, July 7th, 2011

A U.S. judge has shot down Apple’s request that Amazon stop using the word “Appstore” to describe its mobile application marketplace. Apple originally filed a lawsuit against Amazon in March of this year arguing that Amazon’s “Appstore” infringed on Apple’s “App Store” trademark. Amazon immediately responded calling the claims “baseless,” and now the court has taken its side. “The evidence does show that Apple has spent a great deal of money on advertising and publicity, and has sold/provided/furnished a large number of apps from its App Store,” Judge Phyllis Hamilton, said. “However, there is also evidence that the term ‘app store’ is used by other companies as a descriptive term for a place to obtain software applications for mobile devices.” Hamilton argued that Apple’s use of the phrase “App Store” was “more descriptive than distinctive.” Microsoft and Apple are also fighting over the term — and Microsoft has said that the term “App Store” is “generic for retail store services featuring apps.” Apple’s case against Amazon is currently being heard by an appeals board.

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AmazonFresh Lets You Order Groceries From Your Windows Phone [Apps]

Tuesday, June 28th, 2011

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