Nielsen | Cell Phone Tracking Blog

Posts Tagged ‘Nielsen’

Nielsen: 56% of U.S. households own a current video game console

Saturday, March 10th, 2012

Over the last year, the total time spent playing video games increased 7% and purchases of digital content and subscriptions rose 8% according to a study from Nielsen. Over half of all households, 56%, owned at least one current-generation gaming console as of January 2012, an increase from 50% in 2011. Mobile, handheld and tablet gaming continues to grow as well, with 66% of households with kids between 6 and 12 years old owning a Nintendo DS or Sony PSP, while also owning an iOS device. More adults ages 25 through 34 play games on Android devices than on iOS devices, but iOS gaming is evenly distributed across the various age groups covered by the study. As for next-generation game consoles, four out of five gamers who own current-generation systems are interested in a future console.

Read

 Mail this post

iPhone share among recent smartphone buyers nearly doubles in Q4, Nielsen says

Wednesday, January 18th, 2012

The share of recent smartphone buyers in the United States who chose Apple’s iPhone over rivals in the fourth quarter nearly doubled compared to the three months ending in October 2011, Nielsen said on Wednesday. The market research firm polled recent smartphone acquirers in December and found that 44.5% of buyers purchased an iPhone over the three months leading up to the survey. Meanwhile, 46.9% of respondents said they purchased an Android smartphone and 4.5% said they bought a BlackBerry. A similar poll conducted in October found that 25.1% of recent acquirers purchased an iPhone compared to 61.6% who purchased an Android phone and 7.7% who chose a BlackBerry smartphone. Nielsen also noted that among recent smartphone buyers between October and December who purchased an iPhone model, 57% bought an iPhone 4S. In the fourth quarter, Nielsen found that Android held its OS market share lead with 46.3%, followed by iOS (30%), BlackBerry OS (14.9%), Windows Mobile (4.6%), webOS (1.4%), Symbian (1.4%) and Windows Phone (1.3%). Additional charts highlighting Nielsen’s findings follow below.


Read

 Mail this post

iPhone share among recent smartphone buyers nearly doubles in Q4, Nielsen says

Wednesday, January 18th, 2012

The share of recent smartphone buyers in the United States who chose Apple’s iPhone over rivals in the fourth quarter nearly doubled compared to the three months ending in October 2011, Nielsen said on Wednesday. The market research firm polled recent smartphone acquirers in December and found that 44.5% of buyers purchased an iPhone over the three months leading up to the survey. Meanwhile, 46.9% of respondents said they purchased an Android smartphone and 4.5% said they bought a BlackBerry. A similar poll conducted in October found that 25.1% of recent acquirers purchased an iPhone compared to 61.6% who purchased an Android phone and 7.7% who chose a BlackBerry smartphone. Nielsen also noted that among recent smartphone buyers between October and December who purchased an iPhone model, 57% bought an iPhone 4S. In the fourth quarter, Nielsen found that Android held its OS market share lead with 46.3%, followed by iOS (30%), BlackBerry OS (14.9%), Windows Mobile (4.6%), webOS (1.4%), Symbian (1.4%) and Windows Phone (1.3%). Additional charts highlighting Nielsen’s findings follow below.


Read

 Mail this post

Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S

Wednesday, January 18th, 2012
Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who’ve purchased a smartphone within the previous three months, indicate a huge spike — from 25 percent in October to 45 percent in December — in iPhone purchases since October as an obvious result of the launch of the 4S. Conversely, the number of recent Android buyers fell by 14 percent in the same period. Of course, these numbers are directly affected by Apple’s latest product launch and by no means should be any indicator that Apple is poised to win the battle against its bitter rival, as iOS continues to trail Android by over 16 percent in market share. Looking at the war for the third spot, RIM’s US market share declined by 2.9 percent from Q3 to Q4, falling to 14.9 percent — not a surprise, since it only captured the hearts of six percent of recent buyers this quarter — and Windows Phone slightly increased from 1.2 to 1.3 percent. Full press release and chart can be found after the break.

Continue reading Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S

Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S originally appeared on Engadget on Wed, 18 Jan 2012 07:01:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

 Mail this post

Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S

Wednesday, January 18th, 2012
Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who’ve purchased a smartphone within the previous three months, indicate a huge spike — from 25 percent in October to 45 percent in December — in iPhone purchases since October as an obvious result of the launch of the 4S. Conversely, the number of recent Android buyers fell by 14 percent in the same period. Of course, these numbers are directly affected by Apple’s latest product launch and by no means should be any indicator that Apple is poised to win the battle against its bitter rival, as iOS continues to trail Android by over 16 percent in market share. Looking at the war for the third spot, RIM’s US market share declined by 2.9 percent from Q3 to Q4, falling to 14.9 percent — not a surprise, since it only captured the hearts of six percent of recent buyers this quarter — and Windows Phone slightly increased from 1.2 to 1.3 percent. Full press release and chart can be found after the break.

Continue reading Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S

Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S originally appeared on Engadget on Wed, 18 Jan 2012 07:01:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

 Mail this post

Google, Apple, other vaguely familiar tech names top Nielsen’s ‘Tops of 2011′ list

Thursday, December 29th, 2011

Those perpetual rankers over at Nielsen unveiled their “Tops of 2011″ list this week, revealing the most popular brands and products across all manner of categories. There’s nothing particularly shocking over on the digital side of things — Google topped the list of Top US Web Brands, followed by Facebook. Perhaps a bit more surprisingly, Yahoo managed to hold its own in 2011, rounding out the top three. Over on the smartphone side, Apple came out on top with a 29 percent marketshare in data pulled from August to October 2011, followed by HTC. Despite a fairly tough year, RIM managed the number three spot. On the social side, Facebook scored number one, followed by Blogger and Twitter, while some site called “YouTube” was ranked number one in video. Check out the rest of the results in the source link below.

Google, Apple, other vaguely familiar tech names top Nielsen’s ‘Tops of 2011′ list originally appeared on Engadget on Fri, 30 Dec 2011 01:12:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments

 Mail this post

Global smartphone penetration approaches 10%

Tuesday, December 13th, 2011

It may seem like everyone around you owns a smartphone but that’s hardly the case on a global scale. Global smartphone penetration is just now nearing 10%, according to new research published by TomiAhonen ConsultingThe firm compiled information from Netsize Guide, Informa, Google and Ipsos to grab a snapshot of smartphone penetration in 42 major countries covering 72% of global mobile phone subscriptions. Singapore has the largest recorded feature phone to smartphone migration rate (54%) followed by Canada (39%), Hong Kong (35%), Sweden (35%), Spain (35%) and the United States (35%). Singapore has the largest smartphone user base per capita, too, with a 90% penetration followed by Hong Kong (61%), Sweden (52%), Australia (47%) and Spain (46%). The United States ranked 16th with a 35% penetration rate per capita. The U.S. results are not on a par with figured recently released by Nielsen that suggests smartphone penetration in the United States is 43%. TomiAhonen Consulting also found that the average smartphone user replaces his or her smartphone every 11.5 months. Nokia has a 26% marketshare globally, followed by Apple  (17%), RIM (14%), Samsung (12%) and HTC (10%), the report said.

[Via Asymco]

Read

 Mail this post

Typical iPad buyers are pet owners, males and gamers, study says [infographic]

Thursday, November 17th, 2011

Men, pet owners and gamers are the most likely consumers to purchase an iPad, a new infographic from Bluekai reveals. Bluekai compiled data from Comscore and Nielsen to create the infographic, which identifies a variety of customers who might buy an iPad based on a 1-100 correlation scale. The aforementioned target markets — men, pet owners and video game buyers — were listed as “highly likely” to purchase an iPad. Scientists or health care workers, international travelers, proponents of organic food, vitamin takers, apartment dwellers and domestic business travelers were also listed as “very likely” to purchase the tablet. Bluekai also cited Comscore, which said that 45.9% of all tablet owners are members of a household that has an annual income of $100,000 or more. The full infographic follows below.

Read

 Mail this post

Nielsen: AT&T smartphone users more likely to be satisfied than users on other carriers

Wednesday, September 28th, 2011

A recent Mobile Insights report from research firm Nielsen suggests that AT&T customers are more satisfied with their phones than any other carrier customer in the United States. “Nielsen’s results reinforce that our customers have the highest device satisfaction compared to all carriers,” AT&T Mobility chief marketing officer David Christopher said. “Our data shows that as of the second quarter this year, about half of our postpaid customers had smartphones — more than any other wireless provider — and this trend shows no signs of slowing down.” Christopher attributed AT&T’s success to its wide selection of smartphones, the ability to talk and surf at the same time, a large network of Wi-Fi hotspots and its developing HSPA+ “4G” network. Read on for the full press release from AT&T.

Study Reveals AT&T Smartphone Customers More Likely to be Satisfied With Their Devices

DALLAS, Sept. 27, 2011 /PRNewswire/ — More smartphone customers choose AT&T* and now a study from market research leader Nielsen shows that across the nation AT&T smartphone owners are more satisfied with their handsets than similar subscribers of other major wireless carriers. The findings are reported in the Nielsen Mobile Insights Study, Q1 and Q2 2011, and are consistent with other independent, third-party smartphone research.

“Our data shows that as of the second quarter this year, about half of our postpaid customers had smartphones — more than any other wireless provider — and this trend shows no signs of slowing down,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Nielsen’s results reinforce that our customers have the highest device satisfaction compared to all carriers. Whether a customer is upgrading to a new model or selecting their very first, they can depend on us for a superior smartphone experience.”

Christopher said more smartphone customers are choosing AT&T for its:

  • Smartphone selection: AT&T offers award-winning Android smartphones – including the Motorola ATRIX™ 4G (named the best smartphone at CES) and the LG Thrill 4G (among the best smartphones in the CTIA E-Tech awards) – and the largest lineup of BlackBerry and Windows Phone devices. Since February, AT&T has introduced 10 Android smartphones and two new Android tablets, including the first smartphone with a 4.5-inch display and dual-core processor, with more planned in 2011.
  • International roaming: AT&T’s wireless customers enjoy a robust selection of world phones and discounted data, messaging and voice packages, along with the broadest global coverage of any U.S. wireless provider. With voice service in more than 220 countries, AT&T customers can travel around the globe and make and receive calls on the same wireless number they use at home.  AT&T also offers data roaming service (email, web browsing) in more than 205 countries, including 3G in more than 145, including Japan and South Korea. AT&T customers can also choose a service on more than 140 major cruise ships. In fact, AT&T has more than twice as many smartphone customers using phones that enable calls outside the U.S. than other major wireless carriers.
  • Talk and surf: The ability to talk and surf at the same time on a smartphone is one of the key advantages of the AT&T mobile broadband network, providing customers the convenience of simultaneously talking with friends and family while checking Facebook or looking for directions to a restaurant. For enterprise customers, it enables employees to be more efficient and responsive to clients and colleagues while on-the-go.
  • Mobile To Any Mobile: AT&T offers unlimited mobile calling to any mobile number in America to customers with an unlimited messaging plan and a qualifying voice plan. Introduced in February, Mobile To Any Mobile brings added value and flexibility to the lives of customers and helps them stay connected to the people they want to talk to, when they want to talk, without the hassle of tracking minutes remaining. Additionally, when you include Rollover Minutes — a benefit available exclusively from AT&T that lets customers keep their unused minutes for all domestic calls, including to landline numbers — it’s clear that AT&T offers the most value in the industry.
  • 4G: AT&T has deployed HSPA+ across its network and is currently deploying LTE to provide much faster mobile broadband speeds to customers with compatible devices, including the recently launched HTC Jetstream.  As additional 4G devices are introduced, AT&T customers will have even more opportunity to take advantage of the network – already recognized by leading industry analyst firm Frost & Sullivan with the 2011 North American Product Line Strategy Award in the Mobile Network Market, stating, “AT&T’s wireless network strategy will undoubtedly benefit its customers, who will have access to faster speeds, even when outside an LTE coverage area.”  A recent analysis of AT&T’s new LTE network was proclaimed, “The fastest cellular connection we’ve ever seen.”
  • Nation’s largest Wi-Fi network**: With nearly 27,000 hotspots in the U.S. and with access to more than 190,000 hotspots globally through roaming agreements, AT&T supports more Wi-Fi capable smartphones than any other major carrier. Customers with qualifying smartphone, broadband and LaptopConnect plans can connect at no extra cost and automatically switch between AT&T’s mobile broadband network and AT&T Wi-Fi.
  • Specialized customer care: AT&T has a history of offering excellent customer service. To ensure customers experience success and ease-of-use with their smartphone, AT&T has initiatives in place to quickly and directly address the smartphone customer’s needs – from the point of purchase to continuing support. For example, Retail representatives are required to complete extensive training on AT&T’s device portfolio, including all major operating system improvements and changes. Additionally, programs such as ‘Quick Start’ provide remote access support for all smartphones, netbooks, tablets and microcells sold in AT&T stores.

For more information visit att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.

4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas.  Availability increasing with ongoing backhaul deployment. Requires 4G device. Learn more at att.com/network.

Source: The Nielsen Company estimation based on an independent survey of 135,469 mobile phone users in 103 markets between January 2011 and June 2011. Copyright 2011 The Nielsen Company

 Mail this post

Nielsen: Android takes 40% of U.S. smartphone market in July; iOS flat, RIM down a point

Thursday, September 1st, 2011

Google’s Android platform gained once again during the three-month period ending in July, increasing it’s share by 1% over second-quarter totals to grab 40% of the U.S. smartphone market. Apple’s iOS stayed flat at 28% and RIM’s BlackBerry OS lost one point from June-quarter figures to fall to 19%. Windows Mobile and Windows Phone combined to take 8% of the market — with Windows Phone responsible for just 1% on its own — and the ghost of smartphone operating systems past is now buried somewhere in the “Other” category. Nielsen also notes that 40% of mobile phone users between May and July of this year owned smartphones, and Android topped iOS in the firm’s survey of which smartphone platform users intend to buy next. From “innovators” to “late adopters,” each consumer group Nielsen polled but one — “early adopters” — found Android to be the most appealing OS for their next purchases. A chart outlining consumers’ next desired smartphone operating system follows below.

Read

 Mail this post

Most Android apps sit idle, top-50 apps make up 61% of all usage, Nielsen finds

Thursday, August 18th, 2011

Nielsen on Thursday ushered in a new era of mobile device usage reporting brought about by customer metering software installed on thousands of iOS and Android devices around the U.S. Rather than relying on survey results as is typical in the industry, Nielsen is now able to directly measure consumer behavior with its metering software — installed on consumers’ devices with their approval, of course — and report extremely accurate data. This first report examines Android owners’ usage of apps and the mobile Web, and finds that time spent using apps is roughly double time spent browsing the mobile Web. More interestingly, Nielsen found that the top-10 apps in the Android Market account for a whopping 43% of app usage on Android devices. “Despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent,” writes Don Kellogg, Director of Telecom Research & Insights, on Nielsen’s blog. The top-50 apps in the Market account for 61% of all usage, which means the overwhelming bulk of Android apps account for just 39% of app usage. Kellogg continued, “With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie.”

Read

 Mail this post

Nielsen: Android accounts for 39 percent of smartphones in the US, Apple is the top device maker

Thursday, July 28th, 2011
Nielsen’s just released a study confirming what some other studies have already concluded — that Android devices account for the single largest swath of smartphone users in the US, with 39 percent OS share as of the second quarter. That compares with 28 percent for iOS, although Apple still reigns as the country’s top-selling device maker. Simply put, that’s a reflection of the fact that Apple is the only outfit churning out iOS devices, whereas a bevy of companies led by HTC, Motorola, and Samsung have helped make Android the dominant OS in the states. And let’s not forget about RIM, another hardware / software shop, which still commands a 20 percent chunk of the smartphone market. Rounding out the list, Windows Phone accounts for nine percent, largely thanks to sales of HTC handsets, while webOS and Symbian each eked out two percent. At this point we don’t doubt that Android is the most ubiquitous mobile operating system this side of the Atlantic, although it’s worth noting that Nielsen based its results on a sample of roughly 20,000 people — all of whom are postpaid subscribers.

Nielsen: Android accounts for 39 percent of smartphones in the US, Apple is the top device maker originally appeared on Engadget on Thu, 28 Jul 2011 09:55:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

 Mail this post

Android’s U.S. smartphone OS market share plateaus in latest Nielsen report

Tuesday, May 31st, 2011

According to new data released by Nielsen on Tuesday, Android’s market share has hit a plateau in the United States. Android remains the most popular operating system — ahead of iOS and BlackBerry OS, and Windows Mobile — with a 36% share of the market. However, that figure is on a par with the 37% share it had in Nielsen’s last report, released in April, when the operating system made a 22% leap over the study released in June 2010. Nielsen also found that 26% of U.S. mobile users own an iPhone, 23% carry a BlackBerry, 9% use Windows Mobile, 2% carry HP webOS devices, 2% have a Symbian-powered phone, and just 1% have a Windows Phone 7 device. Android users devour the most data, too, downloading an average of 582MB of data each month, compared to the 492MB of data that iOS users download and the 448MB of data HP webOS users consume. Hit the jump for a two more charts reflecting data from Nielsen’s report.

Read

 Mail this post

comScore, Nielsen proclaim Android as U.S.’s most popular smartphone operating system

Thursday, March 3rd, 2011

Android has already assumed its position on top of the global smartphone totem pole, and now, according to two separate analytics firm, it has seized the top spot in the United States as well. In separate reports filed this week, both comScore and Nielsen agree, the little green alien reigns supreme Stateside. comScore gives Android 31.2% of U.S. market share, followed by Research In Motion with 30.4% and Apple with 24.7%. Nielsen reports similar number, with Android claiming 29% of the pie with Research In Motion and Apple each sharing 27%. All hail your new mobile operating system overlord, Android!

Read [comScore] Read [Nielsen]

 Mail this post

The ‘race’ for smartphones: Nielsen examines ethnicity and mobile

Tuesday, February 1st, 2011

Have you ever wondered which ethnicity purchases the most smartphones (by percentage) in the U.S.? And of those devices purchased what operating system is most popular within each race? No? Us either. But that hasn’t stopped the folks at Nielsen from posing the question. The analytics company has gone ahead and compared the smartphone preferences and penetration rates in Hispanics, Whites, African Americans, and Asian/Pacific Islanders from Q4 of 2009 to Q4 of 2010. How did these four ethnicities report? According to Nielsen, smartphones have the most penetration amongst Hispanics and Asian/Pacific Islanders; each having a 45% penetration rate. African Americans showed a 33% penetration rate in Q4 in 2010 and Whites had 27%. What else is notable? Both Hispanics and Whites are fairly evenly split in their preference for iOS, Android, and BlackBerry — iOS has a very modest 2 point lead. African Americans favor BlackBerry OS and Android, while Asian/Pacific Islanders heavily favored Apple’s iOS and were evenly split when it came time to choose between Android and BlackBerry. Hit the read link to check out the full report from Nielsen.Read

 Mail this post

Nielsen: Apple maintains U.S. market share lead in November; Android closing in fast

Monday, January 3rd, 2011

Nielsen released its November 2010 smartphone market share data for the U.S. on Monday, and highlighted two main observations along with its report. First, Apple’s iOS platform held on to the lead it won in October, when it passed RIM to become the most popular OS in the United States with 27.9% of the market. RIM’s BlackBerry OS fell to the No. 2 spot at that time with 27.4% and Android closed in on both platforms with 22.7%. Nielsen’s new November data shows Apple climbing slightly to 28.6% while BlackBerry OS just barely holds its position above Android, falling to 26.1% compared to Android’s 25.8%. Nielsen’s other observation emphasizes Android’s huge popularity over the past six months. Among those who made smartphone purchases in the last six months in the U.S., 40.8% bought Android devices, 26.9% bought iPhones and only 19.2% purchased BlackBerrys.

Read

 Mail this post

U.S. teens average 3,339 text messages per month

Friday, October 15th, 2010

Have any teens in your household? If you do, you may or may not be surprised to know that U.S. teens, on average, send 3,339 text messages per month. The numbers come courtesy of analytics company Nielsen who analyzed the cellular habits of over 3,000 teens in April, May, and June. The study finds the males between the age of 13 and 17 send roughly 2,539 texts per month while females send a blistering 4,050. The older, more conservative group of 18 to 24 year olds only sent an average of 1,630 text messages per month. No wonder cellular companies are charing an arm and a leg for unlimited text messaging plans. How many SMS messages are you good for every month?

Read

 Mail this post